Decision Point Fallacy

Decision Point Fallacy describes the wrong assumption that because there is no clear single division line between two states, there is no distinction at all;

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Where to start?

It appears uncomfortable, it needs change, it is long overdue. That feeling when staring at your home that doesn’t look the way you want it

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‘Tis the season

Only 3.1% of the world’s children live in America. But 40% of globally manufactured toys are consumed here. And the thrill of the new toy

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The Free-Shipping Trap

 “81% of shoppers are willing to increase their spending to meet a retailer’s free shipping threshold”, according to a white paper published by FedEx &

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